It’s very easy to hit auto-pilot on your company’s
existence. There are no big issues,
production is basically level and employees come to work most days. Seems to be fine.
Is the goal of the American company to cruise? T. Harv Ecker is quoted as saying, “If you’re
not growing, you’re dying.” Perhaps this
is familiar to you, but is there motivating power behind it? The words might ring true, but the goal of
the saying is not to merely recognize a truth; rather, it is meant to inspire
growth and to turn away from the apathy or stagnation in which you might find
yourself or your company.
I have found it interesting to watch companies miss
strategic growth initiatives because of being comfortable and thinking that’s
good enough. Ask Kodak or Blockbuster
about missing business development opportunities. Where would those companies be if they had
paid attention to the markets and to technology more intently? What if they had led the charge rather than
being punished for missing the charge altogether?
Strategic business growth takes a bit of pain and
discomfort. There will be trials and
errors, but that will help to establish a culture of innovation and of
growth. The healthiest plant is pruned
so that it will flourish more and produce fruit. Why would that concept not apply to an organization? Sustainable corporate growth comes out of a
strategic, thoughtful plan with the goal of capitalizing in a particular market
or markets. Companies are desperate to
find a way to do this.
While this may not happen in companies today because they are
comfortable, it is certainly not the only reason. Companies may not have the resources,
know-how or time to develop and drive a plan.
I have not found the company that says it does not want to grow and
become more successful (I’m sure they are out there), but good intentions will
not change the direction a company needs to go.
A plan is needed.
Humareso is here to make that plan happen.
