Magic Man

(by +Victorio Milian)

Like many people, I can appreciate a good magic trick. When I was growing up television specials featuring performers such as David Copperfield, Doug Henning, as well as Penn and Teller were regular events. And in New York City you can actually walk down the street and run across street performers doing some pretty cool things. 

Part of how a trick works is that its mechanics are hidden from the audience. Whether its card tricks or displays of disappearing damsels, part of the fun (and what makes the magic, magic) is attempting to answer the question, 

Most magicians, understandably, don't tell you how they performed their tricks. Part of it is personal--a unique trick helps to differentiate one performer from another. Part of that reasoning is financial. If you reveal too much the audience loses interest and they stop paying to see you perform. David Copperfield, aside from being a talented illusionist, was also a wealthy one. He had a vested interest in making sure no one could decipher his tricks, going so far as to sue author Herbert L. Becker to prevent him from publishing a book in which he reveals magicians' tricks, including his own. 

Aside from the above, huge part of why magician's don't reveal their tricks is that it ruins the trick. For all that the audience may want to know, there's a part of them that doesn't. Magic lies in the audience's willing suspension of disbelief. We know that people can't pull coins out of our ears, or that pretty ladies can't be sawed in half and still live, or that the Statue of Liberty really disappeared. But we're still delighted by the trick. Very few people (Penn and Teller and Ricky Jay are two that come to mind for me) can be transparent as well as entertaining. 

In the customer service world a lot has changed. Yet satisfying consumer demand hasn't, it's only increased. Consumers have a variety of different ways to gather information about a brand. And company's feel pressured to reveal as much about themselves as reasonable, lest others do it for them. "Engagement" is the mantra of today. Having a presence online (whether to provide information, interact with others, or to allow customers to shop) is an important and ever growing part of a company's strategy. Rating systems, customer review sites, blogs that are for or against a certain brand make it seem that, in essence, customers are less willing to suspend their disbelief. With the amount of information produced and disseminated online it's increasingly difficult for an organization to provide a magical experience. 

As a Consultant, I'm not providing customer service in the same fashion as a Barista at Starbucks. I do however attempt to utilize my knowledge, skills and abilities in a similar fashion for the clients I work with. They have demands of me that I attempt to meet, and I endeavor do so in a fashion that goes above and beyond simply performing a transaction. I also work with organizations whose focus is to provide services to a particular audience. So part of my mission is supporting the client's attempt at delivering a magical experience. 

What can organizations and consultants do to ensure great customer service experiences? Here are a few suggestions:

• Understand and focus on your strengths. Some magicians can perform a variety of different tricks. Generally speaking, many tend to focus on a particular form of magic. Some are illusionists, others are great at slight-of-hand, and still others are excellent escape artists. Understanding what your organization's position of strength is with regards to your target market will allow you to focus resources on building it.

• Get the mechanics right. Magicians practice their tricks repeatedly until they become second nature. And feedback regarding if it was successful is pretty clear--people either like it or they don't.

There used to be a hangout spot, a deli, in New York. And in the back room, all of the top magicians would come and meet, and every young magician would go and try to learn something. I met a magician there... and he showed me an incredible card move, and as he was about to leave, I stopped him and said, "Please show me how to do this." He was like, "Kid, don't waste your time—you'll never get this." But before he left, he showed me how to do it, and for the next six months—every day—I practiced it.

Kalush, who's one of my best friends now, taught me that even when it feels like you're not going to succeed and everything is crumbling apart: keep going. David Blaine, Magician

Organizations and its members need to take this to heart. Get the mechanics (of resolving customer complaints, of managing orders, or whatever customer related process you're responsible for) right. Only then do you incorporate the magic.

• Understand your audience and focus on their needs. Some people want to be treated special. They want you to know their name and how they like their coffee. Others just want fast, efficient service, particularly when returning or exchanging an item. This requires that an employee be able to quickly and successfully interpret and respond to a customer's needs. It's that understanding that makes or breaks the experience.

That deficiency is part of the reason why many people hate dealing with call center representatives. Many reps are trained to work from a script and may have little flexibility in deviating from it. Lack of flexibility can make it difficult to satisfy the customer, especially if presented with an unusual situation. This is part of the reason that Zappos get high marks for their customer service. Their representatives don't use scripts. In addition, they're empowered to resolve most customer issues without management approval.

• Give them something worthwhile. Magical customer service goes beyond the transaction. Delighting your customers isn't a simple equation (efficient service + being nice = magical customer service). If you are a hack no amount of effort can make the audience (or customer) love you. 'Nuff said.

Ignorance isn't just bliss, sometimes it's magical. However, in an increasingly transparent world, customers and clients are less ignorant. Be prepared to deliver on these changing expectations by understanding your organization's strengths, getting the basics right, understanding your customer's needs, and being able to give them something worthwhile. Then you should be able to consistently create memorable magic.

Nothing Compares to You

There is likely no more appropriate focus for business today than to deal with the idea of entitlement.  Our workforce is pushed to consider self.  And while it is necessary to consider self in the grand scheme of life, it does not equate to all policy and business direction being dictated as it relates to self.

In our schools, for example, we have acclimated to testing utilizing a variety of methodologies and techniques.  If someone is a poor traditional test-taker, then we have allowed them to verbally take the test with the teacher or demonstrate a mastery of the subject matter is other ways.  Now move that same student ahead 10 years into the workforce.  How many different ways are there for the worker to demonstrate his/her mastery of the subject (work)?  Most times, there’s just one.  We assess in specific, often singular, ways.  A product has to look and function in a certain way; even the service industry has parameters to stay within.

The point is not necessarily that we assess in various ways (though I would lean towards such a thought), but rather our workers are left outside of the process.  They then slip into a fight or flight mentality.  Turnover comes easier when I realize I can’t do the work the way you want.  I will leave, no problem.  If I am 24, I will find another entry level role.  I’m young.  No big deal.  If I am 44, I will find another role.  I’m still young enough (please don’t tell me that this is not still young…I might just breakdown).  No big deal.  Plus there is always unemployment insurance to assist me in the transition.

But, if I choose to fight, I will retreat to entitlement.  I will call upon the god of entitlement and its minions - accommodation, leave and disparate treatment.  How can I take care of me?  How has this work environment been unhealthy?  It cannot be that I am unable to do what’s required of me, but rather it must be how terrible it is here at work.

Sound familiar.  Let me hit that nerve even more.  How many businesses are living in fear of their employees?  What if they sue?  Complain?  Gulp…call the Department of Labor?  The organizations established to protect the American worker are viewed as the enemy of American business.  How did this happen?  Entitlement.  (There are real situations where a breaking of the law is happening in some companies; it has to be addressed.  Of course it does.  I am not swinging the pendulum too far the other way.)

So, what to do?

• Address it – don’t be scared!  Call it out.  Say, “We all come from a position of entitlement.”  Work through simple examples.  Don’t accuse.  Share general observations.  Let people laugh at you.  Let them laugh at themselves.
• Be transparent – as best as you can, share financials.  Let people know that the pot is only so big.  Yeah, I want to live at Google offices, too, but we can’t.  Who’s going to pay for it?  Once some more liquidity is in our hands, how should we spend it?  Which of these three options makes better sense in light of our financials and our mission?  Let employees engage!
• Coach – devise a plan to battle “me first.”  How do we call it out in each other without irritating the stew out of each other?  There is nothing wrong with asking a question about self, but is that the default position?  Demonstrate business acumen and meet your employee where he/she is.  Guide them through components of business decisions.  Long term, this will pay off in huge dividends…and I don’t mean just money.

I believe we are better than entitlement.  We have to be.  Our business cultures, our family units, society as a whole needs us to move beyond this perspective.  When we see it, we have to take action.  Healthy, lasting business development comes out of a functional belief in the work to be done and the integrity it takes to do it.  Encourage pride, speak to the struggles and affirm correct competencies.  We are more than one.

Into the Woods

I am a sucker for a good story.  Basic story-telling should grab the listener early on, keep that person glued to the next word and then amaze and challenge to wrap it up.  In the musical Into the Woods, a mish-mosh of fairy tales come together, initially in ways we would expect, but then all of it collapses around us, such challenges are presented.  The pithy and wise-beyond measure granules of truth that come out of it are poignant, if not stunning at times.   The baker's wife sings "But if life were only moments, then you'd never know you had one."  The witch painfully sings "Children may not obey, but children will listen."  Or, my favorite, the Prince states, "I was raised to be charming, not sincere."

It's often the case that the simplest of stories can turn a head back to true north.  Our gauge can be put off from purpose and passions because of the myriad of distractions in front of us.  Our perspective has to be re-adjusted.  We need to wake up.  Sometimes, a trip to the woods is exactly what is needed.

Whether for a business or for an individual, this journey is one to be taken every so often.  What can the challenges that come with walking through a different set of scenery do for you?  Think about your company.  What if you had three people walk in, at times you didn't know, when you were not there, and then report back what they observed.  Would there be value in that?  Of course!  The meadow that you think you're lunching in may turn out to be full of thorns (or at least have some thorny patches).  

Perhaps it is wise to walk into a competitor's location and observe.  You know, shop or use their services, but really just be there to take it all in.  Sound deceptive?  Nah.  The great car makers bought cars from competitors.  Mr. Gimbel shopped in Macy's once in a while.  It's good.  It's profitable.

As individuals, the same push is there for us.  Are we walking in the woods?  Have I settled for complacency?  Another line from Into the Woods is "you're not good, you're not bad, you're just nice."  How awful!  Listen, I think I am a pretty good guy, but I would rather have someone hate me than just think I am nice...bleck!

With a new year upon us, what will you do to travel the path towards a new view, a new status, a new scene?  I could give you a hundred ideas, but the point is to start the journey.  Those doors will open.  The pathway will become clearer.  You will run into wolves, witches, princes and giants.  All of them will help you to see who you are and who you want to strive to be.  The inspiration comes not only from those feel-good moments, but also from those moments of despair and tragedy.

Businesses must be sharp and ready.  People must be challenged and pushed.  We have each other.  Walk the path with someone.  Don't fear.  Go to the woods!

Comic Book Heroes

By +Victorio Milian 

Growing up, I was a big comic book geek. Whatever money I had I would spend at the comic book shop, buying a variety of titles. And I come by it honestly--my mother enjoyed them as well. She would tell me about how when she was young, her mother made her throw out her collection. She had great titles, such as The Hulk, Fantastic Four, and others, that are now worth loads of money. I was horrified by my grandmother's treatment of these treasures. As a result I've done my best to preserve many of the comics I've purchased over the years.

Eventually, my interest in purchasing comic books waned. There was a variety of reasons for it. For one, as I got older other interests took over. For another, I got jaded as the comic book market became more focused on driving sales over quality storytelling. Lastly, as any geek will tell you, the social pull to put aside "childish" pursuits got to be too much. But, remembering my mother's horror stories of potentially valuable art disposed of, I put my comics in storage.

Fast forward to the present and the success of Marvel and DC comics across a variety of entertainment mediums has reawakened my love of comic books. Over the past several weeks I've gone into my storage space and gathered a few titles to read, as well as share with my kids.

Having them out has done a few things for me. It's sparked curiosity and creativity, not only in my kids but within me as well. We've had great discussions on character motivation, morality in comics, as well as different ways in which artists interpret certain iconic characters. This has prompted them, along with myself, to create our own comic inspired art.

As a Human Resources Consultant, revisiting my comic book collection has helped me to draw connections between art and work.

• HR and its perception as the villain. HR practitioners are often viewed as the "bad guys" within organizations. And some of us (unfortunately) are deserving of the label! Oftentimes, like the X-Men, we're just misunderstood.

• Villains and ethical behavior. Continuing with villains... great heroes are defined by the enemies they face. Batman vs. Joker. Captain America vs. the Red Skull. Many of the most well known heroes faced tremendous adversity. Most of the time they've been able to outwit their opponents. The critical difference is that the hero finds a way to succeed without sacrificing their morals. While it might be easy to view a disliked colleague as your enemy it's disruptive to business if you deal with them in an unethical manner. Remember, "with great power comes great responsibility".  
• To be successful it helps to have an ego. Think about it--why would anyone run around in tights? On a more realistic level, think about some of your career goals and what it'll take to achieve them. Whether it's to bring criminals to justice or getting promoted, achieving your objectives sometimes means ignoring what others may think of you (and your wardrobe choices). It means believing in yourself and your abilities, especially when it seems you're the only one that does.
• Teamwork. Even singular legends, such as Superman, Batman, and the Hulk, can't always solve issues alone. All are actively part of, or have partnered with, groups through which they've tackled problems beyond their capabilities. For us normal folks, think about which organizations or groups you're a part of (or should be). Can they help get you to the next level? Will its members challenge and encourage your unique combination of abilities?
• Persistence. Comic books were considered cheap entertainment (literally and figuratively) when they were first introduced. Now they constitute multi-billion dollar properties. Doggedly pursuing your goals even when the general public may not appreciate your work is a great characteristic to possess.
• Diversity and the lack thereof. There are no shortage of comic book characters. Look beneath the surface and you may notice that they tend to look alike. Quick-name three superheroes of color? That are gay? And there's much to be said about its portrayal of female characters. Unfortunately, comics mirror society in this respect. While the situation is improving (for example, with the launch of the Black Panther movie, as well as the introduction of the Falcon character in Captain America: The Winter Soldier), there's still a lot of work to be done.

Comics have been more than cheap entertainment for me. It's served as a creative metaphor for my work as a Human Resources practitioner, and how to be successful as one.

What's inspired you to be great at what you do?

Seasons Change

At one point in my life, I was set to get married.  I guess I should back up to explain better.  I am married and I have three kids – Amazing, Amazing 2 and Amazing 3 (and all are that way due to Queen Amazing).  What I mean to say is that at one point in my life, I was set on marrying someone else.  I started looking at rings.  I thought through how I would ask her.  I dropped hints in conversation with her father.  I had dated this young lady for two years.

And yet, it didn’t happen.  We talked.  We realized that we weren’t where we thought we were.  It was awful.  I felt a bit like Lloyd Dobler – “I gave her my heart and she gave me a pen.”  Moving on was the right call, however.  Last I heard she was married.  Me, too.  Good for her.

Moving on is a difficult decision.  As business professionals, how do we determine if it’s time to move on?  I don’t mean just for ourselves, but for those on our teams, too.  For some employees it is easy to see.  Obnoxious behavior mixed with poor work performance.  SEE YA!  It is a simple conversation.  For others, it might be a matter of observation of their buy-in, their spirit, their passion.  Has all of that waned?  Is it being forced?  Are the conversations less fun, only business?  The work might be getting done, but the heart is no longer connected?  Tough call, right?

Surely, the first measure is to have an honest conversation with that person.  Ask good questions about satisfaction, purpose, connection, environment.  Draw out perspective and emotion.  Many of our teammates want to be asked.  The first couple of minutes may be awkward but plow through it.  The fruit of such conversations can alter the fabric of the company.  And sometimes, a trip to Mood is warranted (yes, I watch Project Runway, so?).

However, let’s say that these conversations illicit none of the magic hoped for.  What then?  Go back to the job description.  Is the person doing what he/she is to do?  Does the job description accurately reflect the KSA’s needed?  If collaboration, for example, is needed to do the work and it is not on the JD, then update it.  This will allow for truer dialogue around the duties rather than just a sense of disconnect.  Be mindful, though, to not make the JD too person-specific.  If Joe usually makes the coffee for the office in the morning and he stops doing so, and you sense something is wrong, I wouldn’t change his JD to include coffee preparation (unless he is a Barista).  Look only at the core duties for the role and what is needed to perform it well.

Sometimes, people need a conversation to cause them to “wake up” and look at how off track they’ve gotten.  Sometimes, they need a more formal interaction to do that.  And sometimes, it might lead to a new season for that person and for the company.  Sometimes it’s very healthy for someone to move on, even if they’ve been a decent employee for a while.  Maybe they’ve hit a ceiling and the challenges are few and far between.  Maybe they are at the max for compensation and that takes them down a peg or two.  Maybe they’ve just grown apart from the role.  It happens.

A word to my HR peeps…this applies to you, too.  Some of you need to leave where you are working.  Rough, right?  But I am serious.  You’re too settled, too cranky, too blasé, too distant.  Do a self-check, but also ask for feedback from those who know and work with you.  Staying with a job because you make good money is not helping the company.  Our role is to encourage health and growth within the organizations we serve.  If what we’re modeling is more of a “put my time in” kind of attitude, then we shoot ourselves in the foot.  Trust that your skill sets and aptitudes will open doors elsewhere for you; they can take you to a new challenge where passion and joy return.  Love your company enough to go.

And if you're not ready to go yet, then use the self-assessment and feedback from others to put you back on track.  Raise high the boom box and fight back!

One of my great loves in business is the “fire in your belly” that can grow.  Time does not have to dampen this.  Just because an HR pro or a CEO has been with one company for ten years does not establish some milestone that it’s time to go.  There is a difference between time spent and time served.  Follow?

Seasons change.  There is no question.  I am not in the same role I was in 20 years ago.  I am not in the same role I was in 3 years ago.  And I am not married to the person I almost married 20 years ago.  As painful and scary as those seasons might be, they do change.